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Fool-a-Fish™ Makes Your Lures and Baits the Brightest Things in the Water. No matter what type of bait, lure or fly you use, you'll want a bottle of Fool-a-Fish in your tackle box. Fool-a-Fish is based on research that shows fish see and are attracted to light in the ultra-violet spectrum, which is invisible to the human eye. Fool-a-Fish is an odorless, colorless compound that causes your bait or lure to shine with reflected ultraviolet light. How it Works Visible light only penetrates clear ocean water to a depth of about 30-40 feet; UVA light travels up to 1/2-mile, penetrating even murky and off-color water. Lures and baits treated with Fool-a-Fish reflect UVA light in every direction, just like a spinning "Disco Ball." Fish use UV vision to find locate their prey; they swarm to bait or lures or fly's coated with Fool-a-Fish.

Success Story: Big Texas Bass Strike Hard For Fool-a-Fish™. On July 5, 2006, while on their first fishing trip to Lake Fork Texas, Terry and Reed Bernabe tried Fool-a-Fish™. They write: “While being guided by Lake Fork Guide Jason Hoffman, my 12 year old son, Reed Bernabe of New Braunfels, Texas, used Fool-a-Fish on a blue and white spinner bait. He caught this 27 ½ inch, 9.94 lb largemouth bass, the biggest of his life so far. When he hooked this fish it struck so hard it pulled Reed off balance and he almost fell off the boat. The guide grabbed the back of his life jacket to keep him from falling in the water. Thank you for your great product and, of couse, we won't be fishing without it!”

Fool-a-Fish for ice fishing!
Even though humans don’t see it, UV light penetrates the ice. Fool-a-Fish applied to your bait or lure has shown to be very effective under these conditions by reflecting that UV light so that fish can see it from great distances. Give it a try yourself and you will be very happy with the results. For a look at the kind of success you could have, take a look at ten year old Carson Clark's ice fishing experience with Fool-a-Fish.

Clck here to watch the video of Carson Clark’s ice fishing experience with Fool-a-Fish.